A couple of badass ladies are facing female representation in media head on, and they’ve come up with a scheme to change the statistics. Echo is an app that “curates, personalizes, and guides you to women-centric film, TV, and video on demand.” Its goal is to empower consumers in their choices and to drive money and views towards the women producing, directing, writing, creating, acting in, and working in media. Whether it’s used as a signal boost for women directors or as a movie suggestion on a Friday night, Echo’s mission is to amplify all women’s voices.
Beth Warshaw is Echo’s co-founder and COO, and answered a few questions for STACKEDD about Echo, inspiration, and movies.
What, personally, inspired you to create this app/get involved?
My good friend Melinda Fox had the original idea for this app a few years ago, but when I heard she was going to make it a reality, I jumped at the chance to work with her. We knew each other through the international Girls Rock Camp movement and wound up in Seattle at the same time, both major fans of women in media, both looking to challenge ourselves with something new.
Creating Echo was the answer to a question we had, and keep having: how do we find more relatable and interesting stories on screens in a simple, accessible way? Most major distribution channels don’t necessarily bring us the content we’d most want to see. Every once in a while, a movie like A Girl Walks Home Alone At Night or Girlhood gets a boost, but there is so much more out there by a range of amazing, interesting voices, and we want to amplify them.
On a small scale, this app guides conscious consumers to a movie or show that represents their ideals. On the large scale, what do you dream this app can do?
On the grandest possible scale, Echo would empower millions of viewers to invest their purchasing power in films, TV & video on demand made by people who are unable to gain a foothold in the very entrenched entertainment industry, proving that they matter and need to be invested in. At the same time, women creating and producing content could count on Echo to drive audiences to their work and build relationships with fans, ensuring they could make a living in their creative careers.
What’s your favorite women-centric film?
The one I keep coming back to over & over is Morvern Callar. Samantha Morton is an amazing actress, Lynne Ramsay is such a talented director, and it’s finished off with a soundtrack heavily featuring Broadcast. It’s a dark and wonderful film.